In 2006, we implemented the first large capital project to improve the quality in many years – a mixing system for the pavers. Consistent color had been difficult in the past as we were measuring all ingredients by hand. The new system ensured that each color batch had the exact same ingredients, ensuring consistent color. This was our first big step forward and was immediately successful.
Also in 2006, we had a paver job at Bethesda Terrace in Central Park in New York City, where the pavers all fell apart immediately. The color was never one that we could make very well, so we discontinued the production of this item. The replacement of this job cost us over $100,000 and was a reinforcement of our new policy to fix any job problems that were caused by the product being of poor quality. This was an eye-opener for all employees, as well as our customers. We could not have made a clearer statement concerning our intentions. We planned to make a better quality product and stand by it.
In 2006, we celebrated our 90th year as Whitacre Greer by inviting customers to our last music festival. The customers gave us very good feedback and encouraged us to continue to improve.
Also in 2006, Whitacre Greer Equestrian Park opened its first trail for equestrian use. We signed the first of several three-year leases with the Stark County Parks Department for park use of our land near Waynesburg. Dad and John III were responsible for the success of this venture.
Most of 2006 and 2007 were spent trying to make these changes in quality and culture. We spent a great deal of capital money to try and repair most important items, while also adding long overdue improvements. The required cash was a balancing act and luckily for us, our bank, Chase Bank, had been with WG for many years and was supportive of our efforts with numerous term loans for these projects.
Bethesda Terrace, New York
Bethesda Terrace, New York
